Gearhead or not, chances are you can pick out a Jeep on the road. Tall and boxy, or flat-fendered with round headlights, Jeep was been working with a design language over the past 75 years that’s both timeless and instantly familiar. And thanks to a solid lineup, a reputation for being able to handle some of the most punishing conditions imaginable, and a healthy appetite for crossovers and SUVs, there are more Jeeps on – and off – the road today than ever before.
Of course, it wasn’t always this way. The CJ- Jeeps (direct descendants of the original military Willys MB), the wood-paneled Grand Wagoneer, boxy XJ Cherokee, and Wrangler may have gone on to become 4×4 icons, but they weren’t the mass-market brand they are today until fairly recently. What’s more, for every icon that Jeep has built, plenty of other models haven’t been so lucky.
Every automaker has hits and misses, but Jeep’s unique position as a former contractor to the U.S. government, as well as one of the few companies to consistently offer four-wheel drive vehicles, makes even its relatively forgotten models seem pretty interesting. So without getting any of the icons involved, here are 10 interesting Jeeps that have largely been lost to history.