Everyone wants the best, right? The best house, the best computer, or the best car. No one knows this better than automakers, so for years, they’ve offered halo cars to get people into showrooms so they can see “the best” up close. And if “the best” is too expensive, then maybe some of that good stuff made it into a cheaper model. That’s why that row of awesome C7 Corvettes usually isn’t that far from the row of Chevy Sparks at your local dealership. But it isn’t just Chevy. Everybody does it.
When I was young, I remember hearing about Ben & Jerry’s having an income gap cap, meaning that their CEO couldn’t make more than a certain multiple of the average worker’s salary. When Ben Cohen (Ben from the company name) was replaced as CEO in 1994, the cap was dropped.
Similarly, many auto manufacturers have expanded their scope as the world has evolved. Today, it’s not unusual for a manufacturer to sell a car that’s more than 10 times more expensive than its least expensive model. And that’s just the tip of the iceberg. Let’s look at the most extreme manufacturers out there.