Chevrolet just put the rugged Jeep Grand Cherokee, restyled Toyota Highlander, clever Honda Pilot, and sporty Ford Explorer all on notice, when it introduced the all-new 2018 Traverse to throngs of media onlookers at the 2017 Detroit Auto Show. Sporting “bold and refined styling,” the completely re-engineered Traverse aims to offer enough technology, space, and safety to keep passengers of all ages and lifestyles comfortable, connected, and care-free.
This marks the fourth updated crossover or SUV from Chevrolet within a year, and Alan Batey, president of GM North America and global brand chief, is quick to explain why. “Nobody in the industry offers a broader, fresher lineup of SUVs and crossovers than Chevrolet,” he says. “From the all-electric Bolt EV to America’s longest-running nameplate, Suburban, we’ve got something for every customer and lifestyle.”
The 2018 Traverse takes a fresh approach to external design, incorporating new chrome touches, LED lighting, and available D-Optic LED headlamps into the sharply sculpted exterior. There will also be two new trim levels added to the Traverse stable with this generation: a sportier RS model with blacked-out accents and 20-inch alloys, and a loaded High Country version for more of a personalized approach to appearance and luxury.
While the RS model also sports a unique powertrain, the High Country trim will focus more on premium content and technology. Featuring unique “Loft Brown” leather touches, suede accents, 20-inch polished wheels, exclusive badging, D-Optic headlamps, a twin-clutch all-wheel drive system, and power-folding third row seats, “The all-new Traverse blends Chevrolet’s characteristic SUV cues with capability and refinement,” says John Cafaro, executive director of global design for Chevrolet. “Inside and out, it offers style with a purpose.”