60% of Americans Don’t Know Electric Vehicles Exist, Survey Finds

Go Ultra Low Nissan LEAF on charge on a London street. Ultra-low emission vehicles such as this can cost as little as 2p per mile to run and some electric cars and vans have a range of up to 700 miles.

According to a new electric vehicle study, 60% of Americans have no idea what this car is doing | Miles Willis/Getty Images

Do you know what an electric car is? If you answered yes, you may be in the minority among U.S. consumers. Three in five (60%) Americans asked said they were not aware of EVs, according to a survey conducted by Altman Vilandrie & Co. released in December 2016. Meanwhile, a whopping four in five (80%) said they had never ridden in or driven one.

Nonetheless, despite the lack of recognition, there were many positive notes for automakers now developing plug-in vehicles. For starters, most (60%) consumers who tried an electric vehicle said they enjoyed the experience, compared to the paltry few (8%) who did not. That’s an encouraging sign for the future, when consumers might actually find them in dealerships.

2016 Tesla Model S

Maybe it’s a Maserati crossed with a Porsche? | Tesla

Given the minimal awareness of the segment, it’s not hard to see why just 10% said they were planning to buy an EV. (Then again, considering the 1% plug-in market share, it would be an improvement.) The Altman Vilandrie survey found the usual consumer concerns about the electric car segment. Almost three in five (74%) said they were unsure how far an EV could take them.

Likewise, 85% of respondents said the lack of charging stations would steer them away from a plug-in model. But high prices turned off almost as many (83%) of consumers surveyed. The industry has solutions to address these problems in the near future.

More Articles About:   , ,