Do you know what an electric car is? If you answered yes, you may be in the minority among U.S. consumers. Three in five (60%) Americans asked said they were not aware of EVs, according to a survey conducted by Altman Vilandrie & Co. released in December 2016. Meanwhile, a whopping four in five (80%) said they had never ridden in or driven one.
Nonetheless, despite the lack of recognition, there were many positive notes for automakers now developing plug-in vehicles. For starters, most (60%) consumers who tried an electric vehicle said they enjoyed the experience, compared to the paltry few (8%) who did not. That’s an encouraging sign for the future, when consumers might actually find them in dealerships.
Given the minimal awareness of the segment, it’s not hard to see why just 10% said they were planning to buy an EV. (Then again, considering the 1% plug-in market share, it would be an improvement.) The Altman Vilandrie survey found the usual consumer concerns about the electric car segment. Almost three in five (74%) said they were unsure how far an EV could take them.
Likewise, 85% of respondents said the lack of charging stations would steer them away from a plug-in model. But high prices turned off almost as many (83%) of consumers surveyed. The industry has solutions to address these problems in the near future.