Though General Motors (NYSE:GM) has not won over the public yet with its electric vehicles, the automaker made it clear it is taking the concept seriously with the Cadillac ELR, an expensive offering from its luxury brand. In fact, Cadillac’s global sales chief told TheDetroitBureau.com more electric vehicles are in the company’s plans while the stunning Elmiraj concept car could get the real world treatment in the coming years.
It’s fair to say a bit of shock reverberated through the auto industry when the $75,000 price tag of the Cadillac ELR was announced, but General Motors is aiming at the niche market now dominated by Tesla (NASDAQ:TSLA). The ELR, in many ways, seems like a bridge vehicle until a better electric powertrain is developed. Bob Ferguson, Cadillac’s head of global sales, told TheDetroitBureau.com the company has more battery-based vehicles on the future design board.
Ferguson described the Cadillac stance as “bullish” on electric vehicle technology, the news agency reports, and mentioned the spectacular reception of the Elmiraj concept car had company officials inclined to develop a business plan to bring the showcase coupe to production. The Elmiraj debuted at the Concours d’Elegance at Pebble Beach in August, but there has been no formal announcement of Cadillac’s plans for the elegant, powerful coupe that’s over 17 feet in length.