Marchionne: Most Ferraris to Feature Hybrid Tech Beyond 2019

Ferrari La Ferrari | Ferrari

Ferrari La Ferrari | Ferrari

Hybrids, traditionally, have been synonymous with everything that isn’t fun about driving—commutes, traffic, gas mileage, and penny pinching.

In recent years, though, they’ve taken on a high-performance sheen, thanks mostly to the introduction of hybrid sports cars where the electrical side of the equation is there to boost performance as well as aid economy.

A prime example is Ferrari’s LaFerrari, which features a pair of electric motors as well as a traditional V-12. The car is obscene in its perversion of hybrid tech, and we love it for it.

Ferrari La Ferrari | Ferrari

Ferrari La Ferrari | Ferrari

More Ferrari hybrids are coming. Beyond 2019, CEO and Chairman Sergio Marchionne, following the release of Ferrari’s third-quarter financial results on Monday, said most and possibly all of the brand’s cars will feature some form of electrification, Bloomberg reports. Don’t hold your breath for a pure, battery-powered Ferrari, though, as Marchionne still sees this as an obscenity, because part of a Ferrari’s magic is the noise it makes.

Rival McLaren is testing an electric car and Porsche has already committed to one. Depending on consumer preferences and the regulatory environment, Marchionne’s stance may eventually change. In the meantime, Ferrari will focus on hybrids.

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