Ford’s (NYSE:F) Crown Victoria has been the staple of many police and taxi fleets for more than twenty years, but the automaker curbed production of the car back in 2011, and now it faces the challenge of maintaining the business of police and taxi companies without its beloved vehicle.
According to Bloomberg, the Crown Vic has long been a popular car, modeled off of General Motors’s (NYSE:GM) Chevrolet Caprice when it first entered production in the early 1990s. However, now, the bulky sedan can’t compete with today’s lighter, more fuel-efficient cars, and it isn’t worth the update to Ford. Instead, the Dearborn, Michigan-based company is working to entice police and taxi companies with its newer offerings like four-cylinder patrol cars, Interceptor utility vehicles, and future Transit Connect taxi vans, but it faces revived competition from rivals.
One such competitor is Nissan Motor Co., as the Japanese carmaker recently launched a Taxi of Tomorrow plan that aligns with New York Mayor Michael Bloomberg’s initiative to mandate a uniform fleet of yellow Nissan NV200 cabs in the city. That plan was struck down by a New York judge this month, but it still reflects the determination of other manufacturers to jump in on the tax and police car service — and now it’s up to Ford to stop them.