Americans loooove the Ford F-Series.
( … how much do they love it?)
Great question! Enough to buy over 820,000 of them in 2016. Believe it or not, Ford sold an F-Series every 33 seconds in December alone. Back in 2015, America’s best-selling vehicle for 35 years straight underwent a risky redesign, where it ditched steel for a high-strength aluminum body. The result? Over 700 pounds of weight loss, and significantly improved fuel economy and hauling.
Two years later, despite a massive negative ad campaign launched by its rivals, the aluminum F-Series is still on top and it doesn’t look likely to falter anytime soon. What’s more, the other Big Two could soon be eating crow — both Ram and Chevy have signaled that their next-generation full-size trucks will follow suit and use more aluminum. Just as those rival models are slated to debut, the F-Series will be hitting dealers with its mid-cycle refresh for 2018. The result is a tasteful step forward. Ford has taken styling cues from its Super Duty trucks, and democratizing details from its high end models across the lineup, to make America’s favorite truck even more appealing.
While this is an evolutionary step and not a great leap forward, this F-Series update is still an important move for The Blue Oval. Here are 10 things you need to know before the 2018 F-150 hits the streets this fall.
1. A brand new mug
Believe it or not, there isn’t much new sheet metal on the ’18 F-Series. Up front, the changes are confined to the new lights, bumper, and at least seven new unique grilles (one for each model), as well as six new wheel designs to choose from. Altogether, they really go a long way to make the new truck look … well, new.