Toyota Motor Corp. (NYSE:TM): Closing price $122.59
Toyota is readying a new push on the domestic full-size pickup market, after seeing its most recent version of the Tundra fall short. Many observers forecast that shopper enthusiasm for the company’s present Tundra model might deter demand for Ford Motor’s F-Series and General Motors’ Chevrolet Silverado pickups, which are the two automakers’ two largest profit generators. Ford and GM typically double-downed to enhance and reinforce their own pickups. Thus, Toyota’s new pickup factory in San Antonio, intended partly to strengthen the Tundra’s all-American credentials, has fought to reach operating capacity. Toyota added the output of its smaller Tacoma at the facility to outweigh fewer Tundra sales.
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