Yahoo! (NASDAQ:YHOO): Closing price $20.95
Yahoo is unwrapping its much-anticipated remake of its iconic home page, while Chief Executive Marissa Mayer intends to reverse a long-term slide in the amount of time people spend on many of its sites. The new page features a stronger emphasis on scaling the news articles and other content to individual visitors’ personal interests, done in part based on their Facebook accounts. How this will work is that Yahoo will take information from a person’s Facebook account, like what their Facebook friends “liked” or “shared” on the social network, and use it to create a specialized array of constantly-updating news articles on its home page. This move develops from Yahoo’s previous endeavors at partnering with Facebook, which over time has taken a significant amount of Web traffic and online-ad-revenue share from Yahoo.