Yum Brands’ (NYSE:YUM) Taco Bell launches its new Cantina Bell Thursday, as the company has hopes of topping Chipotle’s (NYSE:CMG) command of the ‘gourmet’ Mexican market. The former exhibits an ability to go after a broader segment with the healthier options that now appear on the menu, which is of higher value than reviews of the new offerings. But, does ‘broader segment’ mean the chile-phobics as well?
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