Apple’s (NASDAQ:AAPL) iBeacon micro-location technology will be featured in a high-profile event at this year’s CES (Consumer Electronics Show). According to the Consumer Electronics Association, attendees to this year’s show are being encouraged to participate in a promotional iBeacon-based scavenger hunt. This year’s CES takes place January 7-10 in Las Vegas, Nevada.
The scavenger hunt is a way for attendees to get acquainted with all areas of the show. Participants will receive game instructions via a CES mobile app that is available for download on iOS or Android devices. Players will collect badges for every iBeacon they encounter and the first three players to complete the hunt will receive a special prize from CES.
Apple’s iBeacon technology uses the Bluetooth Low Energy communications standard to send notifications to mobile devices based on their proximity to a transmitter. The Bluetooth-based technology allows the system to more accurately pinpoint a user’s location than GPS can.
The iBeacon technology was first introduced as part of iOS 7’s SDK (software development kit) at last year’s Worldwide Developers Conference. Last month, Apple announced that it had started using its iBeacon micro-location technology at all of its U.S. stores.