There’s a lot to be said about Sean Parker and Peter Thiel. The two of them are among the best-known entrepreneurs and venture capitalists in Silicon Valley with a track record that includes companies like Napster, Facebook (NASDAQ:FB), and PayPal (NASDAQ:EBAY). By and large, the companies they have founded or backed have been successful, and it’s hard to argue against their combined creative foresight.
Because of this, projects that one, the other, or both get involved in attract an outsized amount of attention, and e-cigarettes are the latest thing. The two are investing nearly $15 million in an Arizona-based company called NJOY, which markets e-cigarettes, and is the largest player in the space with 36 percent of the market.