Poor, Target (NYSE:TGT). Its troubles are not over — not even close. Just on the heels of a massive security breach that affected up to 40 million customer accounts this holiday season, the retailer faced more trouble earlier this week as customers complained of an inability to use their Target gift cards at the company’s stores. According to NBC News, many shoppers who were gifted with Target gift cards this holiday season are now facing problems with its lack of value at Target registers, indicating that they were never properly activated, and Target is subsequently back on its apologizing game — again.
It is still unclear how many cards Target failed to properly activate this December, but Fox 9 News, based in Minneapolis, reports that thousands of cards could be affected, making for many disgruntled customers. A source told the news station that Target cashiers scanned the wrong code on the cards, possibly impacting up to 40,000 gift cards sold across the country.
Target spokespeople haven’t confirmed that the numbers are that high, with Molly Snyder explaining in an email to NBC News Tuesday that, “Numbers that have been reported in the media are much higher than what we experienced as the actual number of cards impacted was less than 0.1 percent of the total sold during the holiday period,” but the retailer has yet to give any of its own hard numbers. Snyder only maintained Tuesday, “We are aware that some Target gift cards were not fully activated and apologize for the inconvenience.”