Leave it to Google (NASDAQ:GOOG) to take creepiness to a whole new level. The Mountain View, California-based company’s Glass technology, has been the subject of many headlines as of late. Many of those news stories revolve around the privacy and safety concerns that critics charge the wearable-computers with posing.
Thus far, many have only speculated over the privacy prodding that Google Glass presents for those not wearing the technology and rather, those just in its line of fire. However, now, the question of privacy revolves around the wearer themselves and what information Google can source from their movements.
Mashable highlights the recent acquisition of a new patent by Google that analysts believe will eventually facilitate “pay-per-gaze” advertising. The patent is purposed to allow advertisers to chart the number of views a certain ad receives by users wearing Glass, both online and offline, which will then help Google charge advertisers for the number of times a user looks at their specific ad and for how long.