When McDonald’s (NYSE:MCD) first created its drive-thru in 1975, consumers were delighted to learn they didn’t have to get out of their cars to buy food. Thirty-eight years later, the same fast food company is giving burger lovers another reason to be excited, because McDonald’s is now testing a program that will not only allow customers to continue to enjoy the convenience of the drive-thru, but, pretty soon, they won’t even have to open their mouths.
According to Bloomberg, McDonald’s is testing a mobile payment application in Salt Lake City and in Austin, Texas, that, if approved, will allow consumers to order their Big Macs via a mobile phone and then pick up their goods at the restaurants’ stores, curbside, or via drive-thru windows. Customers will also be entitled to promotions, offers, and a loyalty program, and can choose anything from the company’s ever-growing menu that will soon include steak breakfast biscuits, chicken wings, and new Quarter Pounders.
Lisa McComb, a spokeswoman for McDonald’s, said to Bloomberg: “We’re always looking at new technologies to make the McDonald’s experience better for our customers. We are testing some of these technologies in a few markets, so it’s premature to speculate on the decisions we may make after the tests, but we’re excited to bring a cutting-edge experience in the future to our customers.”