Is Boeing an Attractive Investment?

With shares of Boeing (NYSE:BA) trading around $135, is BA an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Boeing is an aerospace company. It focuses primarily on engineering, information technology, research and development, test and evaluation, technology strategy development, environmental remediation management, and intellectual property management. The company operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital Corp.

Boeing’s name is most often mentioned with its troubled 787 Dreamliner, which has not helped its image with carriers, investors or travelers. However, the company expects that as it moves to an era when the 787 is one of its best selling models, the “transition” from its older models will not hamper sales. John Wojick, senior vice president of global sales and marketing at Boeing Commercial Airplanes, told Reuters that he “was confident of selling enough of the current 777-300ER, which is sold out until 2017, to fill the gap until a new revamped 777X version enters service in 2020, without having to cut production.” Boeing had also sold enough of the existing 737NG models to ensure a smooth transition to the new 737 MAX. Some of this success depends on poor decisions, or a deep slumber, at rival Airbus.