Facebook, Inc. (NASDAQ:FB) teaches its staff about the ways to detect and prevent cyber attacks by actually it hacking its own employees. Recently, the company informed Mashable that it celebrated its second-annual “Hacktober,” which is a month-long event in October featuring numerous simulated security threats attacking staffer computers as a way to see who would fall for them and who would report the issues. If employees reported one of the phishing scams or security threats developed by Facebook, they received a prize like a Facebook-branded shirt, bandana, or sticker, but if the security threat was not reported or was clicked, staffers are required to undergo further training.
LinkedIn Corporation (NYSE:LNKD): As an attempt to continue the improvement to its advertisement services, LinkedIn announced that it would add an ads API to their advertising platform. Also, advertisers using LinkedIn to promote do so with a self-serve platform. They are able to create text, image ads, and even video ads. The ads are able to be directed toward a certain type of professional with an ad targeting option, like job title, job function, company name or age. Furthermore, LinkedIn Ads assist marketers with costs by offering a pay-per-click option.
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Groupon, Inc. (NASDAQ:GRPN) could potentially have a CEO other than Andrew Mason. Wednesday, during an interview at a conference in New York, Mason expected general conversation regarding if Groupon had lost its luster, but instead, he was directly asked if he was going to lose his job at the company’s Thursday board meeting. He responded by saying, “Here’s a news flash. Our stock is down about 80 percent since we IPO’d a year ago. It would be weird if the board wasn’t discussing whether I’m the right guy to do the job. It’s actually their chief responsibility to ask that question, as they have asked that question in the past. The only thing unusual is that it’s showing up in the newspapers.”
Zynga, Inc. (NASDAQ:ZNGA): Clay Jam, which is the company’s most recent game tied to its push for mobile, is set to launch today, bringing a new type of game to the social-gaming platform. The game is claymation, filmed in stop motion animation, and it features silly clay monsters and a small clay ball that rolls along as it smashes smaller animals and dodges big ones. UK indie game developer Fat Pebble was the creator, and it is one of five developers signing on to create mobile games for the struggling gaming company. Zynga has made these moves in hopes that it will be able to diminish its dependence on Facebook and become a gaming platform of its own.
Yelp, Inc. (NYSE:YELP): VerticalNews journalists claims that a U.S. Securities and Exchange Commission (SEC) filing by Yelp Inc. (Form 4) was posted on November 21, 2012. The SIC code for this company is 7200, Personal Services.