The company will start offering free music downloads on its Twitter page on Wednesday, with access to streaming video of live “pop-up” concerts starting in late June. Pepsi plans on making the concerts interactive for viewers, allowing them to tweet the names of songs that they want played during the show. So far, the line up of artsists has not yet been released, but Pepsi has recently partnered with high-profile artists such as Katy Perry and Nicki Minaj for marketing campaigns.
For the next year, Pepsi will post a video summary of weekly music news, based on trending topics, on its Twitter page every Wednesday. The company will then offer followers a free song download based on its weekly summary available at Amazon.com Inc.’s (NASDAQ:AMZN) MP3 store. In order to access the free download, followers will need to include a Pepsi hashtag in a tweet. The new partnership between Twitter and Pepsi is a part of Pepsi’s “Live for Now” campaign, which attempts to use music to win both a younger demographic and market share from The Coca-Cola Co. (NYSE:KO).
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