The death of traditional retailers may be over exaggerated, but e-commerce companies are certainly causing some wrinkles. For the first time since STORES Media began ranking the largest retailers in America, a familiar online destination was able to crack the top 10.
Out of the 100 largest retailers in the nation based on domestic sales last year, Amazon.com (NASDAQ:AMZN) ranked ninth, its best showing in company history and up two spots from 2012. Amazon’s domestic sales surged 27.2 percent between 2012 and 2013. In fact, Amazon and Apple (NASDAQ:AAPL) were the only two retailers in the top 15 to log double-digit domestic sales growth. Overall, the top 10 retailers in America had more than $911 billion in domestic sales last year.
“Amazon’s rise into the top 10 is symbolic of a shift in U.S. retail towards a genuinely multichannel future,” said Kantar Retail Chief Knowledge Officer Bryan Gildenberg. “Retailers that command the Top 100 in the future will have an in-depth knowledge of their shoppers across their physical and digital touch-points, and they’ll all have to fend off Amazon’s game changing economic and operating model.”
Let’s take a look at the top 10 retailers in America, based on domestic sales.