In a society consumed with bucket lists and an ongoing competition of best photos on a person’s social media accounts, a survey conducted earlier this year by Topdeck Travel revealed millennials are actually more interested in traveling for experiences than they are bar hopping. Don’t get me wrong, a party vacation is a great one indeed, but when just one more trip to Vegas sounds like too much, know that there are options.
According to the World Tourism Organization, “International tourist arrivals grew by 4.4% in 2015 to reach a total of 1,184 million in 2015, according to the latest UNWTO World Tourism Barometer. Some 50 million more tourists (overnight visitors) traveled to international destinations around the world last year as compared to 2014.” Furthermore, the U.S. Chamber of Commerce estimates the millennial generation to have $200 billion in purchasing power, so it’s not a surprise that this group holds some serious power when it comes to the travel industry.
In research conducted by Resonance Consultancy, millennial travelers were found to be much different than millennials as a whole, including the often contradictory stereotypes of travelers ages 18 to 34. In Topdeck Travel’s survey, of the 31,811 people surveyed, 74% were 18 to 24, 20% were 25 to 30, and 3% were 31 to 34. When asked what made them most excited about travel, these motivators topped the list.
1. Experience new cultures — 86%
There’s nothing quite like going to a new place and being totally immersed in the culture. For those who are looking for a truly authentic trip that serves as much of an educational experience as it does a vacation, adventure tours and expertly guided trips that reveal insight into the secret local spots are the way to go.