AT&T Inc. (NYSE:T): Current price $35.73
On Tuesday, AT&T announced that it will permit its customers to make annual device upgrades and pay through monthly installment plans, so as to compete with a similar option offered by its smaller competitor, T-Mobile U.S. The number-two domestic mobile service provider is being pressed to improve its subscriber numbers, as it loses market share to its larger rival, Verizon Wireless. Smaller rivals, such as T-Mobile, have begun to compete more assertively for customers. Commencing on July 26, AT&T customers may pay monthly installments for their phones or tablet computers, and exchange their device for a new one each year.