Dropping new music with no prior notice has become a rapidly growing trend among musicians in recent years. Here are six secretly released albums that took everyone by surprise:
1. Beyoncé, Beyoncé
Always a trendsetter, Beyoncé was the first to try the new marketing tactic, practically causing a worldwide meltdown by dropping her self-titled album at midnight on December 13, 2013, with no prior fanfare. The visual album received rave reviews and gave Beyoncé her fifth consecutive number one album, selling 991,000 copies in the U.S. within the first ten days of its debut. Apple confirmed that Beyoncé was the fastest selling album in the history of the iTunes Store, both in the U.S. and worldwide. The release not only marked the artist’s highest debut sales week of her solo career, it also became the largest debut sales week for a female artist in 2013.