Despite a heavy dose of tryptophan and carbohydrates, more Americans than ever still found a way to shop over the post-Thanksgiving weekend. The official start of the holiday shopping season began with a great deal of optimism and a strong focus on purchases through portable devices.
A record breaking 247 million consumers visited stores and websites over the Black Friday weekend, representing a 9 percent increase from the 226 million seen last year, according to a survey by the National Retail Federation. On average, individual consumers also spent more money this year, forking-over $423 during the shopping binge, compared to $398 in 2011. Total spending over the entire four-day weekend reached an estimated $59.1 billion, a 13 percent increase from last year.
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“From green beans to great deals, millions of Americans found time this Thanksgiving to make the most of retailers’ promotions and enjoy a special family holiday,” said NRF President and CEO Matthew Shay. “To keep their customers excited about holiday shopping, retailers will continue to offer attractive promotions through December, and provide strong consumer value with low prices, enhanced mobile and online offerings, and unique product assortment.”