2016 was a tough year for a lot of us, and for a lot of reasons. It also wasn’t a great year if you’re a fan of Apple. Even though 2016 brought us new products, like the iPhone 7 and the new MacBook Pros, it was actually a pretty terrible year for Apple and for the people who love the iPhone-maker. Here are the reasons why this year wasn’t the best for Cupertino.
1. iPhone sales declined for the first time
It was in 2016 that Apple’s iPhone sales declined for the first time, and Apple posted its first annual sales decline since 2001. Analysts have long been saying the global smartphone market is saturated, and 2016 demonstrated that even sales of the ever-popular iPhone can’t keep growing forever. As Chris O’Brien reports for VentureBeat, profits were down throughout the year and unit sales of all of Apple’s major products were either down or soft. On the bright side, Apple’s stock is up, which O’Brien cites as evidence of “the underlying faith in Apple’s management and culture, as well as the reservoir of goodwill the company has developed among fans over the past decade as it seemed to routinely dazzle with new products or splashy upgrades.”