6. iPhones are easy to recognize
Most tech enthusiasts can talk at length about the most exciting phones of the year. And when they walk into an electronics store, they can pick out their favorites from the lineup of options. But for anybody who doesn’t follow the news about flagship releases, most smartphones sort of look the same. (In fact, smartphones have gotten pretty boring for tech-obsessed people, too.) An iPhone is relatively easy to recognize. So undoubtedly, some people pick iPhones because they’re the only familiar devices among an overwhelming array of other choices.