Dining out is second nature to Americans. From celebrating a special occasion to simply taking a break from preparing a meal at home, people enjoy grabbing a bite to eat at their favorite restaurants. While the restaurant industry has seen its fair share of ups and downs, consumers haven’t forgotten about their top picks.
A new study by Market Forces, a worldwide leader in customer intelligence solutions, recently polled more than 6,100 consumers to find North America’s favorite casual dining restaurant. Factors include quality of food, healthiness of food, atmosphere, affordability, service, and overall menu options. Market Force asked participants to rate their satisfaction with their most recent casual dining experience and the likelihood to refer that restaurant to others. The results were averaged to attain a Composite Loyalty Score.
“Nearly half (46 percent) of those studied said they patronize casual dining restaurants at least five times per month, and 57 percent said they plan on spending a minimum of $10 per person when they do. When asked about their dining habits this year compared to 2013, 12 percent said they have dined out more, 28 percent have dined out less, and 60 percent about the same,” notes Market Force.
Let’s take a look at North America’s top eight favorite restaurants.