T = Trends for a Stock’s Movement
CBS operates as a mass media company in the United States and abroad. The company operates in segments that include Entertainment, Cable Networks, Publishing, Local Broadcasting, and Outdoor. Consumers seek entertainment of various forms and through an array of platforms at an increasing rate. Through its segments, CBS is able to fulfill consumer needs, as they continue to release content that excites the masses. Consumers around the world always seek varied forms of entertainment, and CBS is dedicated to delivering amazing media, which can only lead to growth and rising profits well into the future.
CBS’s strategy of using its status as the number one network in America to negotiate high retransmission fees from pay-TV providers is apparently working. The company reported that profits rose 11 percent in the second quarter. Also contributing to that gain is CBS’s willingness to license its programming to online streaming services like Netflix (NASDAQ:NFLX), and Amazon’s (NASDAQ:AMZN) Prime Instant Video.