In just over twenty years, cell phones have gone from a luxury item, reserved for wealthy business people, to a common purchase for all income and demographic groups. These days, smartphones are everywhere. The average age when a person first owns a device is 13, and by 2016, a projected 265 million people will be using mobile devices, according to Salesforce Blog.
When you purchase a smart phone, you are looking at a fairly healthy and ongoing expenses. Along with the cost of the device and any accessories, you also have the cost of monthly usages — which ranges from an estimated cost of between $50 and $100, depending on your location, carrier and the details of your plan. A cost you may not factor into the price of owning your phone, however, is the money you spend on applications.
Around 50 million of us play games on our mobile devices, says Big Fish Games in its blog. The primary mobile gaming models are the free-to-play and pay-to-play designs.
This is a common, and clever, gaming model where you are granted access to play the game and in many cases, you can technically beat the entire game without spending any money. However, to optimize your experience, the game offers a variety of micro-transactions. Well-known examples of this gaming model are the mobile games Candy Crush and Farmville.
You can certainly play Candy Crush without succumbing to a single micro-transaction. However, if you don’t want to wait 24 hours between challenges or harass your Facebook friends, you better put up the 99 cents. Were you one move away from beating that level you’ve been on for a week? No problem, just pay 99 cents for five more moves. With games that involve in-game purchases, a transaction often turns into repeat transactions and before you know it, you’ve shelled out $50 or $100 on a mobile app game.