You know a Sarah Palin speech when you hear it. Whether you love her or hate her, she has a very distinct speech pattern and easily recognized rhetorical habits. She usually hits on the same subject matter — the Second Amendment right, God, Obama’s corrupt administration, and foreign politics — often in a rather racially and culturally insensitive manner — but the point stands. She usually finds time somewhere in there to slip in key words about standing, fighting, freedom, not taking any crap, and eventually connects her own personal image with the rest of her speech in references to her sons in the military, being a parent, grandparent, gun-toting conservative, Tea Partyist who knows the everyday family’s strife, and so on. She usually leans heavily on one liners; some of her speeches are literally key words knitted in among cheap punch lines to even cheaper jokes. Comedy — as SNL proves — can be quite the weapon. But truthfully, as a speaker, you can’t begrudge her any of that, at least not more than any other politician.
It’s the same principle that rules most interactions with any audience these days, even moreso than it used to. When submitting a resume for a job, larger companies now have programs that will scan through electronic documents filtering for those that use desired buzzwords. News articles title their content based partly on what will show up in searches and what words will pop out the most at an audience. Even more basic, it’s why movies have that one scene — totally unnecessary based on the plot — where someone takes their top off, and it’s why books, in turn, take those movie posters for their covers.
Sarah Palin knows how to speak to her audience in the lilt, and using the words that appeal to far right conservatives who pride themselves on gun ownership and strong family values. Here’s a keyword for it: unfiltered. That’s half her schtick — she doesn’t pull her punches. So when, upon announcing her new online TV channel, she explained that the subscription based platform would allow her to speak without “the media’s politically correct filter.” Below are five qoutes that suggest she may have been speaking without that filter for some time.