While Samsung (SSNLF.PK) has announced its plans to unveil a smart watch later this year, in typical fashion, Apple (NASDAQ:AAPL) has yet to confirm that an iWatch lies it its production pipeline. But that small problem has not stopped analysts from calculating the potential market for such a device.
Swatch Chief Executive Officer Nick Hayek expressed his doubt in early March that an Apple-designed smart watch would be experience high demand. “Personally, I don’t believe it’s the next revolution,” he said at a press conference on the company’s annual results, covered by Bloomberg. “Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display.” Consumers often see watches as a piece of jewelry, and, in his opinion, an information-crowded device may just not qualify.
A recent article published by Bloomberg Businessweek made a similar argument. While analysts specializing in technology love the idea of what a smart timepiece designed by Apple could mean for the company’s stock, fashion trends are currently celebrating “the trusty old-school timepiece,” a fact technology contributor Dave Rosenberg noted in his article titled “Apple’s iWatch May Find Silicon Valley a Tough Sell.”
But here’s what the research shows. Data published Friday by ChangeWave Research found that 5 percent of consumers considered themselves “very likely” to purchase a smart watch from Apple for themselves or someone else, while another 14 percent indicated they are “somewhat likely” to purchase the device. As AppleInsider reported, the figures shows “ they show strong consumer interest.”…