3 Buzzing Social Media Stocks: Facebook Gets an Upgrade, Zynga Gets a Downgrade, and Groupon Inspires Twitter

Facebook (NASDAQ:FB): Facebook has picked up a Buy rating from UBS, which says new monetization efforts could force the Street to bring its estimates higher. It puts a $30 price target on the shares, with the potential for $36 in upside. ”Based on our checks, Facebook plans to begin selling Newsfeed video ads in 2H 2013. Our estimates assume that Facebook will be able to monetize daily video ad slots in the sevenfigure range,” the firm said.

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