OfficeMax (NYSE:OMX): Current price $11.48
The office supply chain has reconfigured its present outlet in The Shops of Grand Avenue of Milwaukee into a new format that is smaller in size but emphasizes services it can offer to small-business owners. OfficeMax’s Vice President of insights and innovation Kristin Muntean said that the location is now a place in which an entrepreneur can get assistance setting up a website, establishing off-site data backup, and recruiting a personal small-business adviser. The new format at its Milwaukee store is the first of its kind for the company and marks the latest move as firms in the office supply industry react to rising competition from general retailers and online suppliers.
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