CBS Corporation (NYSE:CBS): Closing price $45.42
March Madness is definitely On. The big tournament’s first full day has claimed its highest television rating in 19 years, when the Thursday rounds on CBS, TBS, TNT and truTV averaged a 5.5 fast national rating and 12-share. The networks report that was up by 4 percent from 2012. This marks the third season of CBS, and Turner’s 14-year, $10.8 billion contract to televise every game of the tournament in its entirety, a change in approach has so far been a ratings success.
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