The Coca-Cola Company (NYSE:KO): Current price $39.28
Coke affirmed late Monday that it will debut a line of calorie-free, carbonated, fruit-flavored water products called “Fruitwater” beginnng April 1. The beverage will become part of the company’s Glaceau division, which makes other pricier bottled water such as Vitaminwater and Smartwater. Fruitwater will be sweetened with the artificial sweetener sucralose, which is best known as Splenda. Although it will not contain any fruit juice, the bottle says that the drink is “enhanced with nutrients,” a reference to its B vitamins, magnesium and zinc. The new offering was first reported by the trade journal Beverage Digest.
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