Facebook (NASDAQ:FB): Current price $27.29
Facebook is collaborating with data majors such as Epsilon, Acxiom and Datalogix to enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles, much as it has done previously with marketers’ customer data from their CRM databases. Datalogix, a company with a rich holdings of loyalty-program data, was noticed last fall after Facebook worked jointly with the firm to decipher whether users exposed to ads on the social network later bought any of those products in stores.
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