McDonalds Corp. (NYSE:MCD) is all about the McWrap.
The fast food giant has taken its consumers on a series of twists and turns this summer, shocking Angus burger devotees with the drop of their beloved burger in May, impressing beef eaters with the roll out of its new Quarter Pounders later that month, introducing more unusual items on its foreign menus (hello pasta in Italy), and yet still staying committed to its Dollar Menu promise.
But despite all of McDonald’s radical menu changes, the U.S. company has all eyes fixed on one item: the Premium McWrap. Bloomberg Businessweek details how the success of this big ticket item, which debuted April 1, is of paramount importance to the fast food chain which is reported to have put its blood, sweat, and tears into the new offering. But if it is still unclear why McDonald’s is so anxious to see McWrap McSuccess, here are eight simple reasons:
1. The Mathematics Behind The Perfect Wrap
When sandwich lovers at home construct their masterpiece, it is typically a fairly simple process. Grab your grain, meat, veggie toppings, dressing, and you’re set. Takes less than five minutes, right? But what takes a few minutes for you, has taken McDonald’s almost two years to perfect, so you better believe the company is ensuring that it got your sandwich just right.
The summer blockbuster that took so long to roll out might look simple, but rest assured a great deal of thought and experimentation went into it. The McWrap is a 10-inch, white-flour tortilla wrapped around 3 ounces of grilled or crispy chicken. Lettuce, spring greens, sliced cucumbers, tomatoes, and cheddar jack cheese are available to top it, and consumers can choose ranch, sweet chili, or creamy garlic dressing to complete the whole shebang.