Adobe Systems Inc. (NASDAQ:ADBE): Current price $51.39
On Wednesday, Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud, which dramatically accelerates the process for tagging content to be quantified and optimized across Web properties. It joins together existing Adobe tag management capabilities with cutting-edge tech from the recent purchase of Satellite technology.
The new functionality allows marketers extreme flexibility and control so as to quickly implement digital marketing strategies while lowering information tech dependence. Dynamic tag management supports both Adobe and non-Adobe tags, and although presently available to all Adobe Marketing Cloud customers, in the future, dynamic tag management will be broadened to marketers employing any digital marketing platform.