Analyst: Here Comes the iPhone 5S

iPhone 3GS

Maybe — just maybe — an iPhone 5S will go into production before the end of this month. Jeffries & Co. analyst Peter Misek has said that the device will launch around that time, but he hasn’t always been accurate in his predictions, and this is already his second guess on when the device will come out.

The iPhone 5S is Apple’s (NASDAQ:AAPL) next big chance to prove to investors that it still has the spunk that led to its soaring stock last year. The device will also be an opportunity for Apple to fail to prove itself to investors, as the stock could take another downward turn like it did late last year.

By Misek’s estimate, Apple will be making the attempt to prove itself in either late September or early October. This falls in line with what Apple said during an earnings call earlier this year, in which CEO Tim Cook said that the company had some exciting new products coming out in the fall and into 2014.