On Sunday, Apple (NASDAQ:AAPL) debuted its new television ads for the iPad and the iPad mini, called “Together” and “Alive.” Each thirty-second ad showcases both versions of the iPad and demonstrates a variety of apps, from GarageBand to iMovie, iBooks, Vimeo, Brian Cox’s Wonders of the Universe, and FaceTime.
The Cupertino-based tech company also launched a new billboard ad campaign for the iPad that especially showcases the extensive and shareable library of over 300,000 apps. They depict both the iPad and iPad mini together in one frame, each running a different creative app — and it’s a campaign that draws special attention to the fact that Apple’s software is still very much ahead of the competition.
Apple’s iPad ads focus on functionality, while Samsung’s Galaxy ads tend to portray more static images or hardware features. The extensive App Store is indeed a major draw; today there are more than 775,000 app store titles, 300,000 of which are specific to the iPad.
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