When it comes to unveiling new products, no company generates social media chatter like Apple (NASDAQ:AAPL) does. The London-based social media agency We Are Social recently conducted a study that examined the number of social media conversations that were related to the launches of four major smartphones over the past 12 months.
We Are Social looked at the launches of the Apple iPhone 5, BlackBerry (NASDAQ:BBRY) Z10, Nokia (NYSE:NOK) Lumia 920, and Samsung (SSNLF.PK) Galaxy S4. After comparing the resultant social media conversations surrounding each launch, the agency found that Apple was the overwhelming leader in the amount of conversation that its flagship device initiated.
In fact, Apple’s iPhone 5 launch generated over 1.7 million mentions on various social media platforms, giving it a 78 percent share of the total amount of conversations surrounding the four separate launches. However, the agency also noted that Apple wasn’t “proactive enough pushing positive messages about the iPhone 5 and any innovation it offered.” As a result, nearly 20 percent of the conversation surrounding the iPhone 5 was categorized as “criticism.”