Apple’s New Head of Retail Brings High Hopes


Is Angela Ahrendts destined to be the next CEO of Apple (NASDAQ:AAPL)? A recently published profile written by Fast Company’s Jeff Chu provides a candid glimpse of Apple’s vaunted new head of retail and online store operations. As noted by Chu, the profile is based on discussions Fast Company had with Ahrendts before it was announced that she would be joining Apple’s executive team.

Ahrendts is currently the CEO of Burberry and will begin her job at Apple in the spring of 2014. Her successes with the iconic British fashion house’s retail operations are likely what originally drew Apple to Ahrendts. As noted by Fast Company, Ahrendts tripled Burberry’s earnings during her tenure and helped merge the company’s online and retail stores into a seamless experience for the consumer.

Ahrendts has also impressed executives from other companies. According to Fast Company, (NYSE:CRM) CEO and former Apple intern Marc Benioff tweeted, “I just saw Future Apple CEO @AngelaAhrendts on her farewell @Burberry tour! The most important hire Tim Cook has ever made!” As noted by Fast Company, Apple Stores are already well-known as the most successful retail stores in the U.S. with sales per square foot at over $6,000. However, Ahrendts will still inherit several challenges in her new position, including flat year-over-year per-store growth and a demoralized retail staff.