Back in Black: BlackBerry Unveils New Z30 Smartphone

Another day, another dollar — and another BlackBerry (NASDAQ:BBRY) story. But this time around, it’s not a speculation on how the Canadian smart company will be divvied up in a sell. Rather, it’s a report on the new device that BlackBerry itself is now planning to sell.

That’s right: BlackBerry’s business is still kicking even though it is starting to look more and more likely that the smartphone maker will soon be put on the auction box. Despite announcing back in August that BlackBerry was forming a committee of team members to “explore strategic alternatives” for the business, the company surprised investors, consumers, and analysts Wednesday when it reported the launch of a new Z30 smartphone that will join the ranks of other BlackBerry 10 devices that have failed to garner significant consumer interest.

According to CNET, BlackBerry’s announcement Wednesday unveiled a a full touchscreen equipped model with a 5-inch display and 4G capabilities. The Z30 will come with stereo speakers, a bigger battery, and the most recent 10.2 version of the BlackBerry 10 OS, reflecting BlackBerry’s push to provoke consumer interest in its new operating system despite the platform’s fall to No. 4 behind Microsoft (NASDAQ:MSFT) in the market.