Bob Dylan starred in a commercial for Chrysler that aired during the Super Bowl’s third-quarter and the 72-year-old rock legend is now predictably being called a sell out, which for Dylan fans who have followed his career throughout the years is a cry of indignation that’s starting to sound pretty hollow. Dylan is of course weird and reclusive and isn’t known for allowing his music to be used in advertisements very frequently, but this is far from the first time the man has done a commercial — or been called a sell out by his fans.
Back in 1965 when Dylan began experimenting with using electric guitars, the folk purists who hailed him as the purest of them all screamed “sell out,” booed at his concerts, and even famously called him “Judas.” Of course, now Dylan’s electric albums recorded post-1965 are considered to be his best work, with Highway 61 Revisited being named the fourth greatest album of all time by Rolling Stone and the song “Like a Rolling Stone” being called the greatest song of all time by the same publication.
He’s also done much more ridiculous commercials than the Chrysler spot, including starring in an ad for Victoria’s Secret alongside model Adriana Lima in 2004. That ad, which was Dylan’s first ever physical appearance in a commercial, drew a considerable amount of outrage among Dylan’s fan base and a considerable number of raised eyebrows among everyone who happened to see the commercial — even though during an interview given back in 1965, when asked how he would sell out, Dylan prophetically responded that it would be by advertising “ladies’ garments.”
“Was I not supposed to do that?” he snapped at Rolling Stone in 2005. “I wish I had seen it. Maybe I’d have something to say about it. I don’t see that kind of stuff. That’s for other people to see and make up what they will.” Dylan also starred in a commercial for the Cadillac Escalade in 2007, which got the same negative, indignant response from his fans as the Chrysler spot is getting now.
The other Super Bowl ad Dylan was featured in was for Chobani Greek yogurt. Although he didn’t himself appear in the commercial, Dylan did lend the track “I Want You” from 1966′s beloved album Blonde on Blonde. The Chrysler ad is the one drawing the vitriol of Dylan’s fans, but it has more of a Dylan-esque political message than the yogurt commercial featuring a grizzly bear that ransacks a store searching for all-natural yogurt with no artificial ingredients.