Some may think that cars are, more or less, a “guy thing.” Despite the fact that there are indeed numerous women who also enjoy shredding tires, tinkering under the hood, and pulling doughnuts in an empty parking lot, the automotive industry is unfortunately still largely a boy’s club — much more so, as some recent numbers suggest, as the vehicles get more upscale. According to research commissioned by MarketWatch and carried out by Edmunds, using the percentage of ownership by gender as a metric, women tend to be far more ‘sensible’ when it comes to purchasing cars. Interestingly, even the most feminine-heavy brands — Mini, Hyundai, Fiat, and Mitsubishi, among others — are still owned dominantly at over 50 percent by men.
Regardless, the most male-owned vehicles fall along the complete opposite side of the spectrum, with brands that sell cars well into six figures, and some approaching seven. “Brands with high male percentage tend to be more performance-oriented,” says Jessica Caldwell, who is a senior analyst for Edmunds. She added: “Women car shoppers tend to be more pragmatic, so the value brands are at the top.”
This is hardly surprising, given that — in an admittedly stereotypical sense — boys tend to be enamored with high-end cars from a younger age and are generally more open to spending larger amounts on vehicles. One can spend eons discussing gender roles in terms of consumption and economics, but that’s for another time. There are exceptions to those statements of course, but the data, which was derived from about 10 million vehicle registrations, collected by MarketWatch certainly shows that boys indeed love their toys. Here are the ten most male dominated brands as per the information collected by Edmunds.