Can Amazon Dominate Gift-Giving on Facebook?

Amazon logoOn your friend’s birthday, rather than go all the way out to the store, search through dozens of stores and wait in long lines to find the right present, years ago Amazon (NASDAQ:AMZN) perfected an option for the more, er, comfort-inclined consumer to order exactly what they wanted with just one click of the mouse. Now they’ve found an even easier way to find the right present for a friend: Amazon Birthday Gift. Better yet, they found the perfect medium for it: Facebook (NASDAQ:FB).

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Amazon Birthday Gift allows a Facebook user to purchase an Amazon gift card ahead of time and have it posted to their friend’s Facebook wall on the day of their birthday. Better yet, the Amazon Birthday Gift allows for multiple people to contribute to a potentially bigger gift card, according to All Things D.

“Birthdays have always been social occasions, and sites like Facebook now make it possible for anyone around the world to send birthday wishes to friends – with Amazon Birthday Gift, those many individual messages can become a big gift,” Steve Shure, Amazon VP of traffic, said in a statement.