Can Facebook Take a Hint?

Facebook (NASDAQ:FB) has presented yet another change to its Statement of Rights and Responsibilities and its data-use policy that has privacy groups outraged. As Bloomberg reported on Monday, Marc Rotenberg, president of the Electronic Privacy Information Center, and Jeffrey Chester, president of the Center for Digital Democracy, have written a letter to the Social Network’s Chief Executive Mark Zuckerberg asking him to rescind the proposed modifications.

What is Wrong With Facebook’s Proposed Changes?

Last week, Facebook proposed to end voting options for users, shift controls on messaging, and combine data for affiliates, which according to Rotenberg and Chester’s letter would “raise privacy risks for users.” Previously, the company had allowed members to vote on changes if enough interest was shown regarding the issue.

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But Facebook said that the voting system was flawed. “We deeply value the feedback we receive from you during our comment period,” Elliot Schrage, vice president of communications, public policy, and marketing, wrote on his company blog on November 21. “However, we found that the voting mechanism, which is triggered by a specific number of comments, actually resulted in a system that incentivized the quantity of comments over their quality.”

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