Can Google Breakout By Year’s End?

With shares of Google (NASDAQ:GOOG) trading around $875, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is focused on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

According to Forbes, Google made a change to its search algorithm about a month ago, but purposely did not announce it until one day before the celebration of its 15th anniversary. The change involves an update to Google’s core search algorithm, now code-named Hummingbird, and it allows users to obtain more relevant and useful search results by making its search engine serve longer, more complex questions. It is believed that the change comes from the fact that more and more consumers are now flocking to smartphones and beginning to use those devices to speak directly into the search engines. Since that sometimes translates into longer, more convoluted inquiries, Google responded with a new mathematical formula to handle the increased complexity.

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