If Microsoft’s (NASDAQ:MSFT) Windows-based tablets aren’t doing so well, maybe it’s because they have been competing head-to-head when they should be doing something different. Hewlett-Packard (NYSE:HPQ) might help do just that.
Apple (NASDAQ:AAPL) is already entrenched as the tablet leader, with its iPads consistently taking the cake. Of course, the iPhone once was the uncontested leader, and it has since fallen to second place in the global market. But for now, the iPad is a heavy contender that won’t be easy for any company to get past.
It’s not enough for Microsoft to be blocked just by the iPad, and that’s where Google (NASDAQ:GOOG) comes in. With a broad range of manufacturers developing Android-based tablets, particularly Amazon’s (NASDAQ:AMZN) Kindle, there is a massive wall of competitors, and Microsoft got into the tablet game a bit late to have an easy time pushing in to snatch up market share.
Microsoft felt the pressure against it when it launched its own tablets, the Surface RT and Surface Pro. Fortunately for Microsoft, other manufacturers are also making Windows tablets, and some are doing it in unique ways.
As many of the tablets on the market today fit between the 7-inch and 10-inch categories, it might not be the easiest area of the market to breach. That might be exactly why HP is developing a tablet with some big differences.
HP’s ENVY Rove 20 is set to come out sometime around July, and as the name suggests, it will feature a 20-inch display, potentially making it four times the size of Apple’s iPad. It might sound a bit bulky to be a tablet, but it could be argued that it’s actually a very portable all-in-one PC.