With the possible exception of what is actually healthy for them (you know, vegetables and stuff), kids will eat anything. Every parent knows this, and so does the American Association of Poison Control Centers. In 2012, the AAPCC logged 6,216 exposures to highly concentrated packets of laundry detergent by children 5 and younger. This year to date (through June 30), there have been 4,868 reported cases.
This particular fact is relevant not just to parents but to the companies that produce laundry detergent products like Procter & Gamble (NYSE:PG) and Church & Dwight (NYSE:CHD). The AAPCC did not break down its figures, but of all the laundry detergent products on the market it highlighted “small, single-dose packets,” a product innovation spearheaded by P&G. The pods are a fairly new development, hitting the market in early 2012, with several other companies following suit shortly after.